We are a Market Research Services firm, specializing in top-quality hosting and recruiting for qualitative research in the Pacific Northwest.

Formerly the qualitative research team of Gilmore Research, Northwest Insights brings over 20 years of research services experience to your projects in the Seattle and Portland areas.


We bring years of experience to your project to help you focus on discovering research insights instead of worrying about show rates and recruiting the right participants.

  • Years of experience recruiting for both qualitative and quantitative research
  • Access to over 50,000 pre-qualified participants in the Seattle and Portland area
  • State of the art research facility
  • Professional project management
  • Simply put, Northwest Insights is thorough, efficient, very high quality and they’re terrific people to be around. I’ve always had great experiences working with them and have received nothing but positive feedback from my clients as well. It doesn’t get much better than that.

    John Kerr, Independent Brand and Communication Strategist
  • Thank you so much for yesterday. Everyone on the team was pleasantly surprised by how nice your offices are and how plush our accommodations were! Your team is very professional and your host especially was great to work with. We were very happy with the whole process!

    Deborah Lahti, LCP Consulting


  • Working with Northwest Insights was a great experience. From real-time communication on our participant recruiting efforts, to their top-notch facility and personal and friendly staff, it was a pleasure to work with them. If ever we have research needs in the Seattle area, we will certainly be back!

    Christina Goldschmidt, Design Lead, Alexander Interactive
  • I’ve tried out many focus group facilities across the country and I must say that Northwest Insights is one of the most impressive ones. It felt like home working there. The kindness and helpfulness of the staff, the warm and welcoming interior design, as well as the stunning views of the city including Mt. Rainier just made working in this facility unforgettable. We sure hope to be back!

    Magdalena Vanya, Icon plc
  • The entire process was very positive and we enjoyed the experience. We would certainly refer Northwest Insights as an excellent partner in the region.

    JB Scherpelz, Director of Business Development, Sivo Insights