Recruiting services

Northwest Insights has decades of experience guiding every project through to successful completion. We offer targeted recruiting services and boast one of the most extensive databases in the Northwest. Our database includes:

Why the Northwest?

Selecting a market for qualitative research is both an art and a science.

First and foremost, your target audience must be available in the area and typical of the population you want to study. In order to access that audience, however, you need to have a research partner who knows what you need, who can deliver the quality research you demand and who wants your business. After repeatedly traveling to the same major markets across the US, the Pacific Northwest markets of Seattle and Portland are a wonderful change!!

Download our Seattle recruiting zip codes in XLS or PDF.

Download our Portland recruiting zip codes in XLS or PDF.

Pacific Northwest Statistics

Seattle boasts a population over ½ million within the city limits. In 2009, Seattle’s greater metro area had 3,407,848 residents. The continuing growth of the region is a clear indication of its desirability. According to the Puget Sound Regional council, the population will increase by 1.4 million people and 1.1 million additional jobs by 2040. And, over the last decade, Portland has experienced rapid growth partly due to major employers such as Nike and Intel. Consumers of all ages are available for research in both metro areas. The 2006 census shows almost equal proportions of Seattle and Portland residents in all adult age categories. These residents are among the most well-educated in the nation. Recently, Seattle was listed as the city with the highest proportion of residents 25 years+ with a college degree or more (51%). In Portland, more than one adult in three over 25 years of age report having a college degree or more (38%). Both Seattle and Portland populations are predominantly Caucasian (71% to 79%) with the largest ethnic minorities identified as Asian or African American. Consumers in these two cities have discretionary incomes to spend. The 2006 mean household income in Seattle was $81,116 and in Portland was $61,420.


In 2009, Seattle was ranked the “most secure place to live in the United States” according to Farmer’s Insurance based on minimal housing depreciation and high job growth. According to Grist Magazine, Portland is the second most eco friendly or “green” city in the world trailing only Reykjavik, Iceland. Major landmarks and industries in Seattle include Seattle Space Needle, Pike Place Market, corporate headquarters for Microsoft, Starbucks and Costco with Boeing aircraft manufacturing, Biotech industries including Amgen, ZymoGenetics, etc. Portland is a “foodie’s delight.” In 2007, it was named “Delicious Destination of the Year” by Food Networks, highlighted by the New York Times for its restaurant scene and ranked #9 among all cities nationwide by Travel and Leisure. The “Smiley Face” button was invented in Seattle in the mid 1960’s. It was originally used for a promotional campaign for a savings and loan. More breweries make their home in Portland than in any other city in the country. Both Seattle and Portland actually experience less rainfall annually than many cities on the Eastern seaboard such as Washington DC and the Big Apple!